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EmpowHERto

Industry: Non-Profit Education & Youth Empowerment

Deliverables: Visual Design & Communications

"Empowering BIPOC Girls Through Multiplatform Visual Design."

EmpowHERto is a youth-focused nonprofit empowering young women of colour to redefine power, build meaningful alliances, and transform their lives. As Design Team Lead, I oversee the creation of visual assets across print, social media, Substack thumbnails, and slide decks, ensuring the organization's message reaches and resonates with its community. By leading design strategy and translating EmpowHERto's vision into cohesive, approachable visuals, I help rethink how BIPOC young women are supported and educated, making sure the designs reflect real-world skills, representation, and the experiences that matter to them.

The image features two BIPOC individuals joyfully embracing against a pale green background with scattered wavy lines in soft, varying hues. They both have braided hair and are smiling with closed eyes, conveying feelings of happiness and warmth. A purple starburst pattern extends from the right of the image, adding a dynamic element. The left side of the image contains bold, black text reading "Unboxing Our Heartfelt Thanks! Peeling back the lid on the impact you helped create!". EmpowHERto's brandmark, a small black emblem resembling a power button is located at the bottom left corner.

Substack Thumbnails

The image is a promotional graphic with a dark purple background featuring a pattern of small, light purple dots. At the top, the word "EmpowHERto" is displayed in bold white letters, with "HER" highlighted in pink and accompanied by a power button symbol. Below, the phrase "Hey beauties! Welcome to the..." is written in pink and white text. Dominating the center of the image is the phrase "HealHER THE GLOW UP" in bold white and pink letters, with "THE GLOW UP" glowing in pink. Beneath this, "CONFERENCE" is displayed inside a light green rectangle. On the right side, there is an image of a hand holding a megaphone, outlined in pink, with pink sound lines emanating from it.

Slide Decks

The image is a screenshot of an Instagram post from the account "empowherto." It features an event advertisement with a dark purple dotted background. The top text displays "HealHER THE GLOW UP CONFERENCE" in bold white and pink letters, with the word "HER" stylized to highlight "HER." Below, there is a bright pink speech bubble with the phrase "Hey Girl!" in white text. Adjacent to this bubble, the text "You’re Invited To…" appears on a white strip. Two silver, metallic-like abstract shapes are positioned around the pink speech bubble. At the bottom, "THE GLOW UP CONFERENCE" is written in bright pink, bold letters. The Instagram interface shows the post has been liked by "juliantara" and others. The caption reads, "Hey, girl! You're invited to the glowup conference 💜✨

The image shows a smartphone displaying an Instagram post from the account "empowherto." The post features a light purple background with subtle snowflake patterns. On the right side, there is a person wearing a red sweater, holding several gift-wrapped boxes. The text in black prominently reads, "The EmpowHERto Gift Giving Guide," with an additional line stating, "It’s one of the most wonderful times of the year!" At the top of the text section, a black label indicates "New Substack Post." The top of the screen shows the time as 9:41 and has standard smartphone icons for signal and battery. The bottom section features engagement options such as like, comment, and share, along with a brief caption mentioning the gift season.

Instagram Posts and Stories

Print Media

Working within EmpowHERto’s established brand guidelines, designs are developed through ongoing collaboration and feedback from cross-functional teams, including content, workshops, and social media. This approach ensures each asset remains
on-brand while effectively supporting program goals, event promotion, and meaningful community engagement with BIPOC female youth.

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