CueHealth
Industry: Digital Health/Health Technology (HealthTech)
Deliverables: Visual Identity & UI/UX Design
"Redesigning Ontario's Healthcare Experience Through
Human-Centred Digital Design."
Through the Prepr Foundation F.U.N. Program, I led the visual identity for CueHealth,
an AI-powered virtual care and queue management app connecting Ontario patients with clinics seamlessly, from symptom to results. I designed the logo, colour palette, typography, and moodboard to build a brand grounded in warmth and trust.
Deliberately distinct from the cold, clinical interfaces defining Ontario's eHealth landscape. As a team, we brought the brand to life across the app and landing page, working through wireframes, user flows, and UI/UX features in Figma using an agile, iterative process informed by competitor analysis and AI-assisted research.
Substack Thumbnails
Maya's Userflow
1. Symptom Recognition
Maya notices a health concern but hesitates to seek care due to uncertainty about the severity of her symptoms.
2. Appointment Booking
After completing an AI-assisted symptom assessment, Maya receives a recommended care pathway and books an appointment with Dr. Miller.
3. Waiting & Preparation
Maya notices a health concern but hesitates to seek care due to uncertainty about the severity of her symptoms.
4. Consultation
Dr. Miller reviews Maya's pre-submitted health information before the appointment.
5. Follow-Up Care
Maya receives results, prescriptions, and personalized next steps through a centralized dashboard.
Dr. James Miller's Userflow
1. Identifying Clinic Challenges
Dr. Miller experiences growing administrative workloads, patient backlogs, and operational inefficiencies.
2. Evaluating Solutions
He researches tools that can improve scheduling, patient flow, and clinic efficiency.
3. Adoption & Onboarding
The clinic implements the platform and trains staff on
new workflows.
4. Daily Practice
The application assists with patient intake, documentation, scheduling, and clinical summaries.
5. Performance & Advocacy
Dr. Miller monitors clinic performance through dashboards and shares positive outcomes with peers.
#7BAE9D
#BFE8D6
#043C4C
#2B2B2B
#F7F3EC
Visual Identity
Happy path, from triage to virtual queue.
CueHealth reinforced how brand identity and user experience are inseparable.
Every colour, type choice, and interaction had to earn trust before a patient ever touched the interface. Designing within a real agile team and a defined brief pushed me to think strategically, not just aesthetically. This project deepened my understanding of designing for sensitive, high-stakes contexts, where clarity and warmth aren't just nice to have, they're the whole brief.
