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Connecting Women with Scarborough Services
Industry: Non-Profit Education & Community Services
Deliverables: Print & Digital Outreach Materials,
Social Media Banners & Accessible Layout Design
"Connecting Women to Vital Local Resources
Through Visual Communication."
Connecting Women with Scarborough Services is a community outreach initiative providing vital information and resources to women in the Scarborough area. In response to pandemic-related challenges, the organization requested a revamp of their outreach materials to better connect with their female audience while remaining welcoming
and informative.
I redesigned multilingual outreach assets for web and print, including postcards, display ads, and other collateral, using subtle purple and pink gradients to create a warm, inviting atmosphere and bold white typography to guide attention to essential information.
The designs prioritized accessibility, employing easily readable fonts like Work Sans and Poppins and producing editable PDFs for translation. By collaborating with community stakeholders, the materials effectively supported the organization’s mission
while meeting project goals and deadlines.
Print Outreach Materials
Facebook Banner
The redesigned outreach materials were crafted for adaptability across print and digital platforms. By combining a welcoming visual theme, clear hierarchy, and accessible typography, the assets were easily translated into multiple languages, ensuring inclusivity for the target audience. The visual approach was later adopted on the organization's website, strengthening brand consistency and enhancing outreach impact.
Partnering closely with community stakeholders, I delivered designs that balanced approachability and clarity, demonstrating the ability to solve complex communication challenges through thoughtful, human-centered visual design.
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