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Deep and Thorough Cleaning Services
Industry: Commercial Cleaning
Deliverables: Brand & Marketing Design
"Building Trust Through Clean, Confident Design!"
Deep and Thorough Cleaning Services is a Scarborough-based small business offering reliable residential and commercial cleaning services with a strong focus on quality and trust. Following the pandemic, the company shifted its focus toward social media after in-person distribution of printed brochures became limited, creating a need to strengthen their digital presence to new clients and potential hires.
I supported this transition through a brand refresh and redesigned digital promotional materials, including social media graphics, digital advertising, and branded assets such
as t-shirt designs. The updated visuals helped the business reach new clients and potential employees online while maintaining a professional, approachable,
and consistent brand identity.
Logo Redesign — Before & After
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Facebook Banners
Facebook Posts
Branded T-Shirt Design (Front & Back)
To evolve the brand while preserving its core values, the refreshed visuals focused on clarity, warmth, and recognizability across both digital and print touchpoints. The existing heart-and-hands concept was refined to feel more intentional and service-driven, reinforcing trust while making the company’s purpose immediately clear at a glance.
Design decisions emphasized clean typography, high-contrast layouts, and adaptable assets that could perform consistently across social media, digital advertising, and apparel. This cohesive system allowed Deep and Thorough Cleaning Services to present
a more professional, credible presence online while remaining approachable and aligned with the needs of both potential clients and prospective hires.
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